about us
A Matter of Taste.
A Taste That’s Yours.
Pik is not gum. Not candy. Not a wellness fad.
It’s a refined habit, small, stylish, satisfying.
Something that fits in your pocket and says a lot about you.
Born from a simple question:
What if a toothpick could do more than just be a toothpick?
Something you reach for when you want to stay sharp, reset or replace a routine.
Something clean, natural and crafted with intention.
The Founders
Michael & Theis
Two friends, one shared obsession: the details.
From the start, we knew Pik had to go beyond flavor.
It had to look good, feel right and meet the highest standards, not just in style but in safety and quality.
Swiss Quality, Naturally
Because the devil is in the details
That’s why every Pik is:
- Hand-packed in Fribourg, Switzerland
- Infused with certified organic essential oils
- Made with FSC-certified wood
Our promise is simple: if we wouldn’t use it ourselves, we won’t ship it.
Thousands of boxes later, Pik has become a discreet companion for flavor lovers, ex-smokers, partygoers, deep thinkers and anyone who wants to feel a little sharper every day.
Our Philosophy
Refinement is a choice.
We believe in taking habits and turning them into rituals.
Whether you chew to focus, wind down, replace a craving or prep for that big meeting.
Pik is a tool. A ritual. A mindset.
No sugar.
No additives.
Just bold, clean flavor, crafted to keep you present.
Just Getting Started
The future looks fresh.
We’re proud of how far Pik has come.
But this is only the beginning.
New limited flavors. Exclusive drops.
Pop-ups, events and collabs.
And a growing community that’s here for the long game.
Join the Pik Fam.
Refine your rituals.
Choose your flavor.